Set the range
Cuts, formulation (durum semolina, wheat flour or blends), pack sizes, target positioning and the markets you plan to serve.
Private-label pasta
Private-Label Pasta Programs
Your brand on dry pasta: cut, formulation, pack format, artwork and documentation structured as one supply program through selected production partners.
Start an RFQA commercial starting point
A private-label pasta program needs more than a product request.
ALPHATRADE helps retail, distributor and foodservice buyers organise the private-label brief around pasta cut, formulation, pack format, label readiness, expected volume and delivery requirements, then executes it through selected production partners with ALPHATRADE as the commercial counterpart.
How to begin
Prepare the brief
Artwork status, packaging expectations, case configuration, quantities and target timing, brought together in one working brief.
Move into execution
Production, quality documentation, shipment documents and delivery planning coordinated as one program.
Who this is for
- Retail and distributor private-label teams
- Importers adding pasta to an existing range
- Foodservice groups with an own-brand line
- Buyers seeking a clearer process before quotation
Build the program
Everything a private-label pasta brief needs, in one place.
Pasta range
Sixteen cuts across long, short, soup and specialty families.
ExploreFormulations
Durum semolina, wheat flour, blends and whole grain.
ExplorePackaging formats
Poly bag, paperboard box, foodservice and bulk.
ExploreQuality & documents
Specification, allergens, traceability and shipping documents.
ExplorePrivate-label programs
The same approach across all ALPHATRADE categories.
ExploreHow we work
From requirement to delivery with one commercial counterpart.
ExploreBuyer questions
Before you start an RFQ
Do I need finished artwork before I enquire?
No. Begin with the intended brand, pack format and current artwork status; the brief is scoped from there and artwork adaptation can be coordinated within the program.
What makes a private-label request easier to assess?
A clear product range, destination market, pack format, indicative volume and target timing.
Which pack formats are available?
Retail poly bags from 400 g to 1 kg, paperboard boxes for retail presentation, and 10 kg and 20 kg foodservice formats, confirmed by cut and production program.
Can the same program be run in other categories?
Yes. Private-label programs follow the same steps for noodles, mac & cheese, canned foods, IQF frozen foods and herbs. See the private-label overview.
Ready when you are