Private label
Build a retail, foodservice or distributor own-brand program around the product, specification, pack format, artwork, documentation and destination market, with ALPHATRADE as the commercial supplier.
Start an RFQA clearer way to work
ALPHATRADE develops and supplies own-brand food programs for retailers, distributors and foodservice buyers. Working with specialist formulation partners and contracted manufacturing facilities, we coordinate product development, specifications, packaging, artwork and production requirements for the intended market. ALPHATRADE remains your commercial supplier from development through repeat supply.
What the buyer keeps
The approved specification, the artwork and the printed proof are retained as the reference for every subsequent order under your brand.
What the program covers
The product is defined from your brief or your existing specification: recipe or grade, quality parameters, unit size and case configuration, confirmed with the producing site before artwork begins. What a technical data sheet must tell you.
Retail, foodservice and bulk formats are selected for the channel, with case configuration, palletization and, where required, shelf-ready presentation and unit and case coding to your standard. Why pack format decides what fits in a container.
Your artwork is adapted to the pack format and the producing site's print process. A proof (BAT) is approved in writing before printing and retained as the reference for every subsequent order.
Ingredient and allergen declarations, nutrition labeling, net quantity, dates and mandatory mentions are reviewed for the receiving market - Regulation (EU) No 1169/2011 for the European Union, FDA labeling rules for the United States - before the artwork is finalized.
Specification, batch analysis, certificates and shipping documents are coordinated for the destination market and travel with each lot. See Compliance & quality.
The first order carries the set-up: specification alignment, artwork approval and a dedicated production slot. Approved product, packaging and commercial requirements are then carried into subsequent orders as a repeat program.
Samples are arranged after the program, specification and relevant commercial terms are agreed. Availability, any charges and shipping arrangements are confirmed before dispatch. The approved sample and written specification become the reference for production and repeat orders.
Container loading, marking, export documents and the delivery plan are agreed against the confirmed pack format, case configuration and destination. See Container loading for food.
Categories
Every published category can be supplied under your brand. Formats and options differ by producing site and destination market and are confirmed for the selected program.
The working process
Product, target market, format, positioning, expected volume and artwork status; the brief does not need to be complete.
Product, formulation or grade, unit size and case configuration confirmed with the producing site.
Artwork adapted to the pack, mandatory mentions reviewed for the destination, specification written and proof (BAT) approved.
Quantities, schedule, Incoterms and documentation set out in the quotation and confirmed as the program reference.
Production against the approved reference; lot analysis and, where agreed, pre-shipment inspection before release.
Export and market documents assembled, container loaded and marked, delivery planned; approved requirements carried into repeat orders.
Common questions
No. Begin with the intended brand, pack format and current artwork status; the brief is scoped from there and artwork adaptation is coordinated within the program.
Every published category program can run under your brand where the producing site and the destination market allow it. Include the intended brand and pack format in the inquiry so the scope is reviewed from the start.
Yes, where the market allows it. Supplier-brand and private-label supply follow the same program; the choice is confirmed at the commercial review.
Minimum order, lead time and delivery schedule are defined by the nature and breakdown of each supply program - product, format, brand and destination - and confirmed with the quotation.
The buyer’s brand and buyer-provided artwork remain the buyer’s property. Ownership and permitted use of any formulation, specification or artwork developed specifically for a program are defined in the agreed commercial terms.
Yes. Existing artwork is adapted to the selected pack format and the producing site's print process, and the mandatory mentions for the destination market are reviewed before the proof is issued.
Yes. A target product, a reference sample or a benchmark product is enough to open the brief; the specification is written and confirmed with the producing site during development.
We do not publish client, supplier or buyer-brand identities. Specifications, traceability and regulatory documents are reviewed directly with the relevant parties for the agreed supply program.
Samples are arranged after the program, specification and relevant commercial terms are agreed. Availability, any charges and shipping arrangements are confirmed before dispatch. Sample review is distinct from approval of production.
Yes. Certifications belong to the producing site and vary from site to site. The requirements of your program, such as a GFSI-recognized standard, organic, Halal or an ethical audit, are confirmed against the selected site before the program is set.
Yes. Labeling, documentation and import requirements are reviewed for the destination: FDA labeling rules and the Prior Notice data set for the United States, Regulation (EU) No 1169/2011 for the European Union. Other markets are assessed where commercially feasible.
Product and category, target market, pack format and net weight, expected annual volume, brand and artwork status, required certifications and the intended launch date.
Professional buyer inquiries
Your requirement does not need to be complete. Share what you know: product, quantity, destination, packaging requirements and timing. ALPHATRADE will review the scope and outline the next commercial step.
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