
Value
Box and cup formats
A lighter cheese powder blend, built for entry price positions and volume programs.
Inquire about this product: ValueRetail · Private Label · Foodservice
A bowl of prepared macaroni and cheese in a glossy golden sauce on a dark surface under warm directional light.
ALPHATRADE supplies macaroni and cheese programs in paperboard dinner kits and single-serve cups, across four cheese powder recipes. Recipe, pack format, case configuration and destination-market labeling are aligned before order.
For importers, distributors, retailers and private-label buyers.
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Reference product
The dinner kit is the reference product for this program: dry elbow macaroni with a sealed cheese powder sachet in a printed paperboard carton, prepared by the consumer with water. The same recipes run through the single-serve cup formats. Recipe, pack format, case configuration and artwork are configured for the buyer program; manufacturing is performed through selected production partners, and ALPHATRADE remains the commercial counterpart from quotation to delivery.

Reference specification
Parameters shown are those confirmed for the reference dinner kit. Each recipe and pack format carries its own confirmed specification.
OriginEgypt
| Product | Macaroni and cheese dinner kit |
|---|---|
| Components | Dry elbow macaroni with a sealed cheese powder sachet |
| Pasta component | Elbow macaroni |
| Preparation | Prepared by the consumer with water, to the instructions printed on the pack |
| Net weight | 200 g (7.05 oz) |
| Consumer pack | Printed paperboard carton |
|---|---|
| Units per case | 24 units per case |
| Case dimensions | 33 × 28 × 18.5 cm (13.0 × 11.0 × 7.3 in) |
| Other formats | Paper cup 90 g (3.17 oz) and plastic cup 58 g (2.05 oz) |
| Allergens | Contains wheat. The full allergen statement is confirmed against the selected recipe before order |
|---|---|
| Storage | Store in a cool, dry place away from direct sunlight and strong odors |
| Transport | Ship dry and palletized; protect from crushing and moisture in transit |
| Order and schedule | Minimum order, lead time and delivery schedule are defined by the nature and breakdown of each supply program - product, format, brand and destination - and confirmed with the quotation. |
|---|---|
| Incoterms and payment | Programs are executed under Incoterms® 2020 - FOB, CFR, CIF, and DAP or DDP for selected destinations. Payment terms and shipment plan are confirmed with the quotation. |
Origin is confirmed for the selected program and stated on the shipping documents. Shelf life is counted from the date of production. Remaining shelf life at delivery depends on the production slot and transit for the selected program and is stated on the program sheet.
Every producing site is qualified before it enters a program: HACCP is a baseline requirement, and, where the program requires a recognized food-safety certification (FSSC 22000, BRC or ISO 22000), the program is structured around a site holding the required current certificate, with the certificate, its scope and its expiry confirmed in writing for the selected product before the first order. Batch-specific analysis, applicable certificates and export documentation are provided to qualified buyers. Compliance and quality · US import compliance and FSVP.
Documents available on request: Technical Data Sheet, ingredient and allergen declaration, Certificate of Analysis, applicable certification and registration documentation, and shipping/commercial documents.
Parameters are confirmed for the selected recipe and pack format before order. Net weights, case configuration and labeling follow the agreed program and the requirements of the receiving market.
Cheese powder recipes
The four recipes differ in the cheese powder blend. Recipe is selected around the target channel and price position, and confirmed against the specification before order.

Box and cup formats
A lighter cheese powder blend, built for entry price positions and volume programs.
Inquire about this product: Value
Box and cup formats
The classic cheese powder blend, creamy when prepared, and the reference recipe for the range.
Inquire about this product: Original
Box and cup formats
A richer cheese powder blend for premium and specialty positions.
Inquire about this product: Deluxe
Box format
The cheese powder blend with chili and spice worked through it.
Inquire about this product: Hot & spicyAlongside the documented range, a new cheese powder formulation developed specifically for ALPHATRADE is undergoing final testing. Its development focuses on flavor, preparation performance and formulation cost. This formulation is not yet offered for commercial supply; its final specification and commercial availability will be confirmed after validation.
Packaging options
Each format carries a confirmed net weight, case configuration and container loading. Formats and availability are confirmed for the selected program.
Illustrative pack; final artwork confirmed for the program.

200 g (7.05 oz)
Printed carton holding dry elbow macaroni and a sealed cheese powder sachet, prepared by the consumer with water.
See recipes: Paperboard dinner kit →
90 g (3.17 oz)
Single-serve sealed paper cup with a foil lid, for the on-the-go and convenience channel.
Request a quote: Paper cup →
58 g (2.05 oz)
Smaller single-serve sealed cup with a foil lid, for snack and impulse positions.
Request a quote: Plastic cup →Loading capacity
Case and container figures as provided by the producing site for the three documented formats. Floor-loaded and palletized counts are both shown, because the difference is substantial on every format.
| Format | Carton | 20 ft container | 40 ft container |
|---|---|---|---|
| Paperboard dinner kit 200 g (7.05 oz) | 24 units per case 33 × 28 × 18.5 cm (13.0 × 11.0 × 7.3 in) | 1,632 cases floor-loaded 1,200 cases palletized | 4,032 cases floor-loaded 3,024 cases palletized |
| Paper cup 90 g (3.17 oz) | 24 units per case 46 × 34 × 18 cm (18.1 × 13.4 × 7.1 in) | 984 cases floor-loaded 700 cases palletized | 2,300 cases floor-loaded 1,764 cases palletized |
| Plastic cup 58 g (2.05 oz) | 24 units per case 39 × 29.5 × 14.5 cm (15.4 × 11.6 × 5.7 in) | 1,725 cases floor-loaded 1,080 cases palletized | 3,910 cases floor-loaded 2,646 cases palletized |
The 40 ft figures are for a 40 ft high-cube container. Figures are indicative of a standard load; final pallet configuration and container loading are confirmed with the producing site before booking.
Private label
Recipe, pack format, net weight, case configuration, label and artwork are configured under your brand, with specification and documentation coordinated for the destination market before the first shipment.
Cheese powder recipe and pack format assessed for the target channel and price position.
Carton or cup, net weight, case configuration and artwork coordinated for the brand.
Specification, ingredient and allergen declaration and labeling reviewed for the receiving market before order.
Dispatch planned dry and palletized, protected from crushing and moisture in transit.
Supply execution
Mac & cheese programs are planned for the agreed recipe and pack format, with specification and documentation aligned before shipment.
Buyer FAQ
ALPHATRADE supplies mac and cheese as a private-label program and contracts with you as seller, managing specification, artwork coordination, production, documentation and delivery. The program is built from the documented cheese powder recipes and the three pack formats set out on this page, under your brand and your carton artwork.
Three formats are documented on this page: the paperboard dinner kit at 200 g (7.05 oz), the paper cup and the plastic cup. Retail and promotional programs usually run on the paperboard kit, which carries the largest printable area for branded artwork. Cups suit single-serve and foodservice. Case configuration and container loading for each are set out in the loading table above.
Yes, and it is a normal requirement when boxes are produced for different teams, regions, seasons or events. What shapes the structure is not the total number of boxes but how they divide across designs, because each design carries its own print setup. Tell us the number of designs and the split between them and the program is built around it.
Four things, in this order: the product and the pack format; print-ready artwork, or a brief if design support is needed; written confirmation of rights to any licensed name, logo or mark that appears on the pack; and the destination labeling review, where the ingredient and allergen declarations are checked against the requirements of the market the goods enter.
FSVP obligations sit with the designated FSVP importer, where applicable, and producing facilities keep their own applicable FDA obligations. The Foreign Supplier Verification Program is the importer's duty under FSMA, not the supplier's, and the FSVP importer is generally the US owner or consignee at entry, which may be a different company from the customs importer of record. Prior Notice must reach the FDA before arrival, filed by the designated filer. ALPHATRADE supplies the supplier-side evidence the importer's file requires and provides the product, producing-site and shipment data the filer needs.
Questions that apply to every program, on certification, the documents that travel with each lot and United States entry, are answered on Compliance & Quality and US food import compliance.
Buyer guides
What a technical data sheet must tell you
Which schemes are GFSI-recognized, and the scope trap
How goods are classified, and who is responsible for it
Which rule decides who holds which document