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Retail · Private Label · Foodservice

Breakfast Cereal Supply Programs

Bowls of breakfast cereal and loose grains on a dark slate surface under warm directional light.

ALPHATRADE supplies ready-to-eat breakfast cereal programs in retail cartons and single-serve formats: honey rings, crisped rice and raisin bran flakes, fortified with eight vitamins and minerals. Recipe, pack format, case configuration and destination-market labeling are aligned before order.

For importers, distributors, retailers and private-label buyers.

At a glance

Product selection
Honey rings · crisped rice · raisin bran
Packaging options
Retail carton · Instant oat sachet
Before quotation
Share the product, destination, pack size and estimated quantity. Final options are confirmed for your order.
Request the current specification

Reference configuration

Raisin bran flakes — retail carton, 250 g (8.8 oz)

This reference configuration illustrates a retail program in the 250 g carton, twelve units per case. Recipe, pack format, case configuration and labeling are confirmed for the selected program.

Plain white bowl heaped with raisin bran flakes and raisins, shown against a plain background.

Technical dossier

Indicative technical specification — crisped rice reference line

The dossier follows the crisped rice line, the most fully documented of the three varieties. Honey rings and raisin bran flakes carry their own sheets, confirmed for the selected program. Final product specification, nutrition declaration, packing configuration and supporting documentation are confirmed before order.

OriginEgypt

Product & description

Product & description, reference configuration
ProductCrisped rice breakfast cereal
CategoryReady-to-eat breakfast cereal, fortified
IngredientsRice flour, wheat flour, whole grain oat flour, sugars (sugar, barley malt extract), salt, added vitamins and minerals
AppearanceEvenly toasted crisped grains, uniform in size and color
TextureLight and crisp, free from soft or scorched pieces
Serving basisAll declared values are per 30 g serving

Allergens

Allergens, reference configuration
ContainsBarley, oats and wheat
Raisin bran varietyAdditionally contains sulfites
Honey ring varietyContains oats; may contain wheat
DeclarationFull allergen statement is confirmed against destination-market labeling rules before order

Fortification, per 30 g serving

Fortification, per 30 g serving, reference configuration
Iron4 mg
Thiamine, vitamin B10.6 mg
Niacin, vitamin B31.5 mg
Vitamin B60.175 mg
Folate20 micrograms DFE
Pantothenic acid, vitamin B50.5 mg
Magnesium50 mg
Zinc1 mg

Compliance & logistics

Compliance & logistics, reference configuration
GMO · irradiationGM and irradiation status are confirmed for the selected recipe before order
AdditivesAdditive declarations are confirmed for the selected recipe before order
Shelf life12 months from date of production
StorageStore in a cool, dry place away from direct sunlight and strong odors

Program terms

Program terms
Order and scheduleMinimum order, lead time and delivery schedule are defined by the nature and breakdown of each supply program - product, format, brand and destination - and confirmed with the quotation.
Incoterms and paymentPrograms are executed under Incoterms® 2020 - FOB, CFR, CIF, and DAP or DDP for selected destinations. Payment terms and shipment plan are confirmed with the quotation.

Origin is confirmed for the selected program and stated on the shipping documents. Shelf life is counted from the date of production. Remaining shelf life at delivery depends on the production slot and transit for the selected program and is stated on the program sheet.

Typical values per 30 g serving

Typical values per 30 g serving
Energy100 kcal
Fat0 g
of which saturates0 g
Carbohydrate23 g
of which sugars7 g
Fiber0 g
Protein2 g
Sodium280 mg

Quality & compliance

Every producing site is qualified before it enters a program: HACCP is a baseline requirement, and, where the program requires a recognized food-safety certification (FSSC 22000, BRC or ISO 22000), the program is structured around a site holding the required current certificate, with the certificate, its scope and its expiry confirmed in writing for the selected product before the first order. Cereal programs additionally carry the allergen declaration and, where the pack is fortified, the vitamin and mineral analysis. Batch-specific analysis, applicable certificates and export documentation are provided to qualified buyers. Compliance and quality · US import compliance and FSVP.

Documents available on request: Technical Data Sheet, nutrition and allergen declaration, Certificate of Analysis, applicable certification and registration documentation, and shipping/commercial documents.

Target parameters shown for crisped rice cereal. Each variety follows its own specification and nutrition declaration: the raisin bran carries 3 g of fiber and declares sulfites, and the honey ring variety carries a lower sodium level. Values are confirmed for the selected program.

Cereal varieties

Three documented varieties

Recipe, pack format, case configuration and labeling are confirmed for the selected supply program.

All three are fortified with eight vitamins and minerals and carry a 12 month shelf life in the 250 g carton. Further varieties are assessed against a current producing-site specification before they are offered.

Wider cereal range

Also available by program

Additional selections are confirmed against a current producing-site specification before quotation.

Ready-to-eat cereals3 products

Recipe, pack format and case configuration follow the producing site and the agreed program.

Ready-to-eat cereals: product and format details
ProductDescription
Corn flakesToasted corn flakes, retail and private label
Frosted flakesSugar-frosted corn flakes
Toasted oat ringsPlain toasted oat rings
Instant oats3 products
Instant oats: product and format details
ProductDescription
Instant oat sachets, naturalSingle-serve sachets, unflavored
Instant oat sachets, apple and cinnamonSingle-serve flavored sachets
Instant oat sachets, maple and brown sugarSingle-serve flavored sachets

Availability and recipe follow the producing site and the agreed program.

Request the current range

Packaging options

Indicative packaging options

Formats, case configuration and availability are confirmed for the selected program.

Illustrative pack; final artwork confirmed for the program.

Neutral packaging-format illustration: Retail carton

Retail carton

250 g (8.8 oz)

Channel
Retail · Private label
Case configuration
12 units per case

Printed carton with an inner liner bag, the reference retail format.

See varieties: Retail carton →
Neutral packaging-format illustration: Retail carton

Retail carton

397 g (14 oz)

Channel
Retail · Export
Case configuration
10 units per case

Family carton sized for North American retail shelves.

See varieties: Retail carton →
Neutral packaging-format illustration: Retail carton

Retail carton

510 g (18 oz)

Channel
Retail · Export
Case configuration
12 units per case

Larger family carton for value and club retail programs.

See varieties: Retail carton →
ContainersPrinted folding cartons with an inner liner bag; sealed single-serve sachets for the instant oat lines.
Case & palletTwelve units per case in the 250 g format; pallet configuration is confirmed per program.
Shelf life12 months from date of production, in unopened packs stored as specified.
Label & artworkBuyer artwork or coordinated private-label development, with nutrition and allergen panels set for the destination market.

Private label

Private-label breakfast cereal programs

Recipe, carton size, inner bag, case configuration, label and artwork are configured under your brand, with the nutrition and allergen declaration set for the destination market before the first shipment.

  1. 01

    Recipe & format

    Cereal recipe and carton size assessed for the target channel and shelf.

  2. 02

    Carton, case & artwork

    Carton, inner bag, case configuration and artwork coordinated for the brand.

  3. 03

    Declaration & approval

    Nutrition panel, allergen statement and labeling reviewed for the receiving market before order.

  4. 04

    Delivery planning

    Dispatch planned dry and palletized, protected from crushing and moisture in transit.

Supply execution

Supply execution, aligned before shipment

  • Recipe and pack confirmationCereal variety, carton size, case configuration and label confirmed for the selected program.
  • Declaration reviewNutrition values, allergen statement and fortification levels reviewed against destination labeling rules.
  • Pallet and container planningPallet configuration and container loading planned per format and route, and confirmed with the producing site before booking.
  • Shipment coordinationLoading, documents and delivery coordinated with the buyer. Samples are arranged once the program, specification and commercial terms are agreed.
  • Independent inspectionIndependent pre-shipment inspection (SGS or equivalent) is arranged on request at loading.

Cereal programs are planned for the agreed recipe, carton format and destination labeling requirements, with the nutrition and allergen declaration aligned before shipment.

Buyer FAQ

Common questions on breakfast cereal programs

Can ALPHATRADE supply breakfast cereals under our brand?

ALPHATRADE supplies breakfast cereals from Egypt as a private-label program and contracts with you as seller. Your brand and carton artwork are combined with a recipe and pack format from this page, and specification, artwork coordination, production, documentation and delivery are managed as one program.

What carton sizes are available?

Three retail cartons are documented on this page, at 250 g (8.8 oz), 397 g (14 oz) and 510 g (18 oz), alongside the single-serve instant oat sachet. The 397 g (14 oz) carton is the format most often specified for United States retail. Case and pallet configuration for each is set out above.

How is fortification specified?

Fortification is written into the program specification per serving for the selected recipe, and the declaration is reviewed against the requirements of the destination market before artwork is approved. Lot analysis is issued against the agreed specification.

What has to be settled before custom cereal cartons go to print?

Four things, in this order: the product and the pack format; print-ready artwork, or a brief if design support is needed; written confirmation of rights to any licensed name, logo or mark that appears on the pack; and the destination labeling review, where the ingredient and allergen declarations are checked against the requirements of the market the goods enter.

Who is responsible for FDA requirements when importing breakfast cereals into the United States?

FSVP obligations sit with the designated FSVP importer, where applicable, and producing facilities keep their own applicable FDA obligations. The Foreign Supplier Verification Program is the importer's duty under FSMA, not the supplier's, and the FSVP importer is generally the US owner or consignee at entry, which may be a different company from the customs importer of record. Prior Notice must reach the FDA before arrival, filed by the designated filer. ALPHATRADE supplies the supplier-side evidence the importer's file requires and provides the product, producing-site and shipment data the filer needs.

Questions that apply to every program, on certification, the documents that travel with each lot and United States entry, are answered on Compliance & Quality and US food import compliance.

Buyer guides

Related buyer guides

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